Effective Email Marketing Tips To Maximize Sales in 2020

How to Make Money With Email Marketing

Now there isn’t much better in business than shooting off a single email and making hundreds, thousands, or even tens of thousands of dollars over the next couple of days. Which is totally possible when you leverage effective email marketing.

I’m gonna walk you through how to start using your email to make sales. AND, if you’re open to a new affiliate program in your business, you definitely wanna CLICK HERE to learn about my #1 recommended affiliate marketing program that actually does the job of selling for you. So it’s a great option for beginner affiliate marketers.

If you would prefer to catch the video on YouTube, then just click the image below.

If not, no worries, just keep reading.

First, we have to start with the principles before we get to the how-tos, or you’re definitely gonna flop.

Too Many Offers Burn Out Your List

You need to understand that if you constantly email your list nothing but offers, they will quickly stop opening your emails. You should leverage emails to build up your know, like, and trust factor with your list.

Use it SERVE them and to give them good content over and over and over again.

When you continually do that, they will continue to open your emails, and will be much more open to making a purchase when you occasionally put an offer in front of them.

Need Practice To Get Good

Also, it’s the same with most things in life, you have to practice to get good. You’re going to have to practice to get good at writing offer letters, offer emails.

Actually, feel free to do some dry runs before you actually send it out to your list. And, understand that you will get better and better the more you do this.

Most Valuable Skills: Copywriting

Also, one of the most valuable skills that you can have in your business is copywriting.

It’ll definitely come into play here and virtually comes into play in almost every aspect of your business.

If you get the opportunity, go through some copywriting training. It’s worth every penny. Now, here’s a couple of different ways that you can makes sales from your email list.

There is kind of a soft offer and a more harder, straight-forward offer.

Soft Offer Through Content

A soft offer would be inviting people to a webinar or a challenge with GREAT information and value that ends with an offer.

Because the offer itself isn’t made directly in the email, you can do this more frequently without burning out your list. But, a powerful tool for closing sales is a straight-forward offer email.

6 Parts To The Offer

There are six main components to an offer email. And, if you’ve ever sat through an infomercial or a good webinar, this may sound familiar.

It WORKS!

You can play a bit with the order of how you do things, but these six things definitely need to be included in your offer email.

Effective Email Marketing Tip #1
Testimonials or Stories

The first piece is testimonials, or stories,that provide social proof.

You want people to understand that what you are about to offer could be something that could truly help them.

Like: Sally lost ten pounds in her first five days and had been stuck at her current weight no matter what she did for years!

Or: Joe started seeing changes almost immediately, and now, on week two his wife mentioned he was losing his dad bod.

Or: After just four weeks, Sarah lost all of her pregnancy weight that she had been carrying around for five months.

Effective Email Marketing Tip #2
The Main Offer

Now, the second piece is telling them what they will get.

This is the core offer. The make-up of the fitness program, the modules of the training course, the features of the software, whatever it is.

Effective Email Marketing Tip #3
Bonuses

The third piece is Bonuses. Bonuses that either come from you or the creator, or the company of the product.

Don’t just think that because you are an affiliate that you can’t create your own bonuses.

That could be a 15 minute consultation with you, or some done-for-you template that you created and that they can download into the software.

Effective Email Marketing Tip #4
Date & Time Deadline

Now the fourth piece is a specific date and time for the end of the offer, for the end of the bonuses, putting a time limit on it all.

Like: Now, because of my schedule, I can only offer these bonuses until 11 p.m. eastern on Friday night.

Effective Email Marketing Tip #5
Quantity Limit

The fifth piece is a specific quantity limit for the bonuses.

So there are only so many people who can benefit from the bonuses. So, if you offer something that took maybe one-on-one time, then the simple way to do this is something like:

“Now, I’m only one person, so in all honesty, I can only work with so many people. So, only the first 25 people that make their purchase are going to get access to these bonuses.”

Or maybe you offer a training, or live webinar, or a coaching session for a group setting and you only have so many spots available within your webinar provider. You can use that.

Effective Email Marketing Tip #6
Value & Price

And, finally, number six, the price.

But not just the price. You should FIRST tell them the value of what they’re going to get, the full, non-sales price, the actual VALUE of the main offer, plus the value of all the bonuses, what that would actually cost.

THEN, and only then, after you have shown the true value, you tell them what they will pay today only. What they will pay TODAY to make the purchase.

Summary

Now these six things sound pretty basic, and they are. But the more you study, the better you will get.

Yes, it’s OKAY to sit down and watch an infomercial, or attend a sales webinar. Watch and learn how people are framing and making their offers.

Now, especially if you are brand new to all of this, I highly recommend that you CLICK HERE so that you can check out my #1 recommended affiliate program because they actually provide really good done-for-you email series to use. You can just plug and go.

So, yes, in the end you should still build the skill but you can still be making sales in the meantime while you’re working on building your skill sets.

Please know that I am in your corner and on your side all the way. I am here to help you create the time freedom AND financial freedom that you and your family deserve.

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Always be a SUPERSTAR and SHINE!

May God richly bless you,
~Suzanne